For every successful organization, there is a marketing team which plays a very vital role. Marketing is a way where your organization is displaying itself to the public and attracting new consumers. Sadly, for a product like business automation software, this isn’t necessary the case because you can’t display a TVC for it is it requires understanding. You can opt for personal visit and creating awareness and needs for he businesses, but how? Who are your target customers? and How you know it is necessary for them?
This is somewhat a tricky part because every business, whether it is a small retail shop to your corner street or a huge Multi National organization, they need the software. Main point here is the way of approach because if you succeed in your presentation than you might have a deal and i.e. exactly what you need, a good start and a successful deal and afterwards, you have to cash that deal as software selling needs a reference more than any other strategies. Surely, the first deal may take some time or A LOT OF TIME, but you have to keep your head straight, learn from your mistakes and never give up, that is when you will have success.
There is no doubt that majority of people won’t bother listening to you as it requires some basic qualification, in other words, basic computer knowledge, to get peoples attention in listening to you in first place. So a specific target audience is not easy to find, but once you do it, grab that chance before he changes its mind.